YARDSTICK IN THE NEWS

Yardstick, which recently opened in the Design District, is redefining dog hospitality by delivering an intimate and stress-free experience in an elevated environment.

From Room Service to Spacious Suites, Yardstick Provides Pets a Home-Away-From-Home in America's Most "Dog-Obsessed" City

Yardstick is unleashing a new premier boutique dog hotel this February in Dallas with spacious suites, turf play yards, and more

Saint Urbain recently worked with the Nashville-based boutique dog hotel to create a name, visual identity, and packaging system for the brand. The result is a visual system that helps convey the dog brand’s upscaleness while highlighting its homey characteristics. The packaging emphasizes a bold, sophisticated logo with playful, but not immature, geometric shapes sprinkled across the white packaging.

Megan Fagliano from Yardstick Boutique Dog Hotel gave us a tour of the new elevated daycare and boarding hotel for dogs. Yardstick offers Nighttime (boarding), Daytime (small group daycare), and Bathtime services.

Yardstick, a boutique dog hotel offering a more personalized and elevated dog-care experience, officially opened on December 15, 2022, in the Berry Hill neighborhood near Melrose and 12 South. This new dog-care facility, which already has over 20 five-star reviews on Google, boasts well-trained hosts, a calm and stress-free atmosphere, noise-reduction design features, a high staff-to-dog ratio, 24/7 on-site supervision, and other thoughtful pup perks. Yardstick’s services include Daytime (small group daycare), Nighttime (boarding), and Bathtime (departure bath and brush). Nashville Guru stopped by to get a look inside.

Boutique hotels are all over Nashville, but what about a boutique dog hotel? That’s the newest concept in Music City, called Yardstick. While most boutique hotels focus on high thread count or a special turndown service, Yardstick has a different focus. “Elevated design is really at the core of what we’re doing. We built the space with the dogs in mind, their comfort, so paying a lot of attention to acoustics,” said Dave Atkins, the co-founder and CEO of Yardstick.

Yardstick plans to open in December in Berry Hill, according to a news release. The facility will offer boarding, small-group daycare and grooming services, including brushing, baths, nail care and more. The concept aims to provide dogs with an elevated boarding environment that is smaller and calmer than other alternatives.